- Only buy breeding livestock of the highest quality capable of producing what the market requires;
- Maintain high health status at all times and minimise inter flock/herd contacts;
- Decide on a marketing plan that encompasses livestock breeding, accurate selection for the market, sale feedback and review;
- HAVE A STORY TO TELL;
The first two are part of common practice but the last two are not. The best exponent of the 'story to tell' is Steve Ramshaw and is a superb case study. The added value he produces from his farm is the result of high quality livestock, first class management techniques, a tightly managed slaughter process with emphasis on quality control, and selling to a predetermined sales story and ideal. There are excellent stockmen in Wales but we could learn a few tricks from these marketing farmers up in the North East.